Mobile apps are a cost-effective way to
connect with your clients on a regular basis. Creating an app enables you to
rotate sales flyers, manage membership groups, and send discounts to your
regular users. A
great example of this is the Tom Thumb grocery app. Users who download it not
only see the weekly sales papers, they get coupons specific to items they
regularly purchase, as well as purchase points that can be used for gas and
grocery discounts.
Before beginning any new strategy, your key
question should be How do I connect to my
customers? Remember that all users are going to take the path of least
resistance. As a business owner, it’s up to you to create that path.
Here’s how to mix the two strategies. Run a
neighborhood door drop as part of your promotional campaign. Incorporate a
discount or special pricing in your print piece, and encourage people to
download the app to get an additional discount, join your membership program,
or see more offers. Once users are in the app, they’ll get rotating offers to
keep them coming back.
When using world class technology like mobile
apps, don’t discount the importance of print. Marrying print and mobile helps
you develop more effective business strategies, maximize your time and
advertising dollars, and reach your ideal customers quickly and effectively.
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