How to Grow Your Business Through Digital Apps

The key to small business growth is fostering customer relationships. Digital apps are growing in popularity because they can help you connect with your customers in new and meaningful ways. Read on to learn why a digital app should be your next business investment.

Native vs. Mobile Apps

Native apps are found in an app store, while mobile apps are browser based. Native apps are more established in the marketplace. However, web apps are gaining ground because of their low cost and easy setup. This makes web apps an ideal investment for businesses looking to grow their online presence.

Group Management Features

Imagine being able to group your customer base and market to those groups at the push of a button - that’s what apps can do! Your app’s dashboard can identify demographics and personalize marketing. This can help you better engage with your customer base while also reaching potential customers in your ideal demographic.

Subscriptions

Your app’s dashboard can help you better understand your subscriber base - how much time they’re spending on the app, what features they use most, and which products or services they prefer. Think of it as built-in feedback that doesn’t cost you a penny more.

Want to learn more? Contact us today at https://support.busca-apps.com to schedule your free sales demo or to start building your app.

Combining a Print Campaign with Your Mobile App

Mobile apps are a cost-effective way to connect with your clients on a regular basis. Creating an app enables you to rotate sales flyers, manage membership groups, and send discounts to your regular users. A great example of this is the Tom Thumb grocery app. Users who download it not only see the weekly sales papers, they get coupons specific to items they regularly purchase, as well as purchase points that can be used for gas and grocery discounts.

Before beginning any new strategy, your key question should be How do I connect to my customers? Remember that all users are going to take the path of least resistance. As a business owner, it’s up to you to create that path.

Here’s how to mix the two strategies. Run a neighborhood door drop as part of your promotional campaign. Incorporate a discount or special pricing in your print piece, and encourage people to download the app to get an additional discount, join your membership program, or see more offers. Once users are in the app, they’ll get rotating offers to keep them coming back.

When using world class technology like mobile apps, don’t discount the importance of print. Marrying print and mobile helps you develop more effective business strategies, maximize your time and advertising dollars, and reach your ideal customers quickly and effectively.

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If you have a client who is doing this with their app, we can change this sentence to promote an app you've developed.